We're Marketplace Capital
We're a venture fund that invests in early-stage marketplace startups.
About us
Marketplace Capital is an early-stage venture fund focused exclusively on marketplaces and the platforms, tools, and services that make up the “marketplace stack”. We're connected to a community 2,500+ marketplace founders, operators, and leaders that span across sectors and geographies.Marketplace Capital is led by Andrew Blachman and Mike Williams (Founder of Everything Marketplaces). We have first-hand experience starting, operating, and scaling marketplaces. We've also assembled the "who's who" for marketplaces with our LPs. Marketplace Capital is backed by leading marketplace investors like Craft Ventures, FJ Labs, Andrew Chen from a16z, and 40+ founders & leaders from marketplaces like Airbnb, Alibaba, DoorDash, eBay, Outdoorsy, SeatGeek, Uber, and more.
“Andrew and Mike are building up a recognizable name in the world of marketplaces with Marketplace Capital. They have proven their ability to attract exceptional founders and deal flow for us at FJ Labs. We've invested in multiple companies alongside Marketplace Capital and are excited to continue to collaborate with them in the future.”- Fabrice Grinda, Founding Partner at FJ Labs
1. Our marketplace thesis
When marketplaces work, they really work and create the largest outcomes in all of venture investing. Marketplaces are enormously difficult to build. A fund that can spot breakout marketplaces early and help them will significantly outperform others. Our aim is to be that fund, and we’re uniquely positioned to do it.
2. Our fund strategy
We're the most dedicated fund in the space, supported by a community of thousands of marketplace founders, operators, and leaders. We collaborate with other marketplace investors, and help connect marketplaces to the funding that they need in order to scale at the later stages. We are the "marketplace of marketplaces".
3. Our unfair advantage
Our unfair advantage is supporting founders through the Everything Marketplaces community. We've also created products, resources, and assembled a world-class network. This has proven to be an unfair advantage for helping founders with hiring, fundraising, amplifying announcements, and more. We've proven our advantage and have the built-in capability to scale it.
How we support founders
We're hyper-focused on marketplaces, so not only understand the specific needs for marketplaces, but have also built a community, products, created resources, and assembled a world-class network to help support founders that we back. All portfolio companies have access to the Everything Marketplaces community (with over 7,000+ posts), weekly office hours for support, monthly workshops, and even direct support from marketplace experts. We also regularly host events in cities like San Francisco, Los Angeles, New York City, and London for networking. We've proven our ability to help support portfolio companies from initial launch, growth, expansion, hiring, fundraising, and even amplifying announcements through our reach.
Our portfolio
We're just getting started, but have backed 21+ marketplaces like Palmstreet, Berry Street, Solace, Toothio, and more.
Berry Street
A marketplace for licensed dietitians.
TeachMe.To
A marketplace for hiring coaches.
Palmstreet
A live shopping app for plants.
Toothio
A dental practice labor marketplace.
Leland
A marketplace for admissions coaching.
Solace
A healthcare advocate marketplace.
View full portfolio
“Andrew and Mike are by far the most valuable dollar for dollar investors on our cap table. They’ve facilitated great connections for us with other operators and growth investors.”- Noah Kotlove, Co-founder & CEO of Berry Street
Want to work with us?
We're always looking to hear from founders and back the next great marketplaces. We put together our Marketplace Capital Founders Manual to help share more about our fund, who our LPs are, what we look for, our process, and how to apply for funding or share more with us.
Marketplace Capital
We're an early-stage venture fund that invests in marketplace startups.Everything Marketplaces
“Andrew and Mike are building a force to be reckoned with and have proven their ability to attract exceptional founders. They’ve also provided us with deal flow and we've followed-on with a marketplace that was highly competitive. Marketplace Capital is living up to it's name.”- Jeff Fluhr, Partner at Craft Ventures (prev. CEO of StubHub)
Our thesis
When marketplaces work, they really work, creating the largest outcomes in all of venture investing. Yet marketplaces are enormously difficult to build. A fund that can spot breakout marketplaces early and help them build will outperform. Our aim is to be that fund, and we’re uniquely positioned to do it.
Our strategy
We're the most dedicated fund in the space, supported by a community of thousands of marketplace operators. We collaborate with other marketplace investors at all stages, and helping connect marketplaces to the funding needed to scale. We are the "marketplace of marketplaces".
Advantage
Our unfair advantage is supporting founders through the Everything Marketplaces community. We've also created products, resources, & assembled a world-class network that's proven to help founders with hiring, fundraising, amplifying announcements, and more in a scalable way.
“Andrew & Mike are by far the most valuable dollar for dollar investors on our cap table. They’ve facilitated great connections for us with other operators and growth investors.”
- Noah Kotlove, Co-founder & CEO of Berry Street
Marketplace Capital Material
We've put together a few resources for Marketplace Capital investors:Marketplace Capital Fund II deck
Marketplace Capital LP Manual
Common Questions
Enter Q&A here (more on us, fund I, strategy, community, fund II plans, etc)
Our Reputation
“Andrew & Mike are by far the most valuable dollar for dollar investors on our cap table. They’ve facilitated great connections for us with other operators and growth investors.”- Noah Kotlove, Co-founder & CEO of Berry Street
“Andrew & Mike are by far the most valuable dollar for dollar investors on our cap table. They’ve facilitated great connections for us with other operators and growth investors.”- Noah Kotlove, Co-founder & CEO of Berry Street
“Andrew & Mike are by far the most valuable dollar for dollar investors on our cap table. They’ve facilitated great connections for us with other operators and growth investors.”- Noah Kotlove, Co-founder & CEO of Berry Street
“Andrew & Mike are by far the most valuable dollar for dollar investors on our cap table. They’ve facilitated great connections for us with other operators and growth investors.”- Noah Kotlove, Co-founder & CEO of Berry Street
“Andrew & Mike are by far the most valuable dollar for dollar investors on our cap table. They’ve facilitated great connections for us with other operators and growth investors.”- Noah Kotlove, Co-founder & CEO of Berry Street
“Andrew & Mike are by far the most valuable dollar for dollar investors on our cap table. They’ve facilitated great connections for us with other operators and growth investors.”- Noah Kotlove, Co-founder & CEO of Berry Street
“Andrew & Mike are by far the most valuable dollar for dollar investors on our cap table. They’ve facilitated great connections for us with other operators and growth investors.”- Noah Kotlove, Co-founder & CEO of Berry Street
Marketplace Capital
We're an early-stage venture fund investing in marketplace startups.Everything Marketplaces
More About Marketplace Capital
We've put together a few resources for Marketplace Capital investors:Marketplace Capital Fund II deck
Marketplace Capital LP Manual